ABSTRACT

This study aimed to investigate the relationship between the extent of Huawei Company’s implementation of business-level management strategies and its level of performance. A mixed research approach was utilized, employing both quantitative and qualitative methods. The results showed a positive correlation between the extent of implementation of business management strategies—specifically differentiation, integration, and customer intimacy—and the performance level of Huawei. This indicates that the greater the extent of implementation of these strategies, the higher the company’s performance. Furthermore, Huawei was found to effectively implement business management strategies such as differentiation, integration, and customer intimacy, which contributed to a high level of performance in its internal business processes, customer perspective, and financial outcomes. However, despite these strengths, Huawei still encountered challenges in implementing its business management strategies. As a result, a plan of action was proposed to help address these issues and support further improvement within the company.

Keywords: Business management strategies, cost leadership strategies, customer intimacy, internal business process, performance
https://doi.org/ 10.57180/ordh6155